Branding, Brand Identity, Rebranding
For my rebrand project, I chose Suncreek Brewery, a beloved local brewery in the Clermont area known for its craft beers and vibrant community presence. The existing brand identity felt inconsistent and lacked cohesion, presenting an opportunity to refine and unify its visual and conceptual elements. My rebrand focuses on capturing the rustic energy that the company naturally gravitates towards, creating a more harmonious and authentic representation of Suncreek Brewery’s character while appealing to both loyal patrons and new audiences. This project showcases a reimagined aesthetic that embodies the warmth and charm of their craft.
